Enough is enough. Done are the days where company's can get away with feeding the industry mediocre baits made overseas with subpar components. Cutting every corner in order to pocket more and expecting the blue collar angler to just buy more when they ultimately malfunction, break, or fall apart. 

LS Lures prides ourselves on being 100% American crafted, with no corners cut, no low quality components, and a real story. These baits are built to withstand the toughest of beatings because we understand you as an angler. We do not and will not sell gimmicky flashy baits or knock offs to make a quick buck and prey on curiosity. Everything you find on this page catches fish. Period. 

Each and every one of our jigs is hand poured, hand painted, and hand tied. Each brush guard is epoxied for maximum strength. We use premium hooks that cost double what the competition is using because we know and understand what you want. You want something that gets bit, and stays getting bit without falling to pieces, bending, or breaking. Each one of our skirts are composed of multi color patterns that both look incredible and perform at the highest level. Tricking even the toughest of fish. 

We know the angler, because we are the angler. 

We Craft Confidence.